Cardiff MediaThe short answer
What is AI search optimisation?
AI search optimisation is the work that makes AI tools find, trust and cite your business. It combines answer-first content, structured data, consistent facts about you across the web and strong reviews.
Women of a Certain Stage, one of our clients, now ranks in the top three worldwide and appears in Google's AI Overviews. The same method works for a plumber in Pontprennau or a fabricator in Newport.
AEO
Answer engine optimisation
Making your pages the easiest source for an AI to quote.
Answer first
Every key page opens with a clear, self-contained answer to the question it targets, then backs it up.
Structured data
Organisation, service, FAQ, review and breadcrumb schema, so machines read your page the way you intended.
Question headings
Headings that match how people actually ask, with short paragraphs and lists that are easy to extract.
GEO
Generative engine optimisation
Making sure AI models have the right picture of your business everywhere they look.
Entity consistency
The same name, address, phone, services and description on your site, Google, directories and social profiles.
Reviews and mentions
AI tools read reviews before your customers do. RepGro keeps a steady flow of genuine ones coming in.
Crawler access
A site AI crawlers can read: fast static HTML, an llms.txt file, a clean sitemap and no content hidden behind scripts.
Our tool
The 16-point AEO audit
We built our own auditor to score pages for AI readiness. It weights technical factors at 35%, content at 45% and authority at 20%, and tells us exactly what to fix first. Every AI search campaign starts with it.
FAQ
AI search questions
What's the difference between AEO and GEO?
AEO (answer engine optimisation) focuses on getting your content lifted as the direct answer in tools like Google's AI Overviews and featured snippets. GEO (generative engine optimisation) focuses on how AI models such as ChatGPT, Gemini, Claude and Perplexity understand and recommend your business across the whole web. We do both together.
Do I still need normal SEO?
Yes. AI tools lean heavily on pages that already rank and on sources they trust. Strong technical SEO is the foundation that AI search optimisation is built on.
How do you measure AI visibility?
We score pages with our 16-point AEO audit, track appearances in Google's AI Overviews, and test the questions your customers ask in ChatGPT, Perplexity and Gemini to see whether you're named.
Want more of the right enquiries?
Tell Chris what you sell and where. You'll get a straight answer on what's holding your site back and what it would take to fix it.